Frequently asked questions about marknadsföring & design

Budget at least $1,000 a month in media spend before you can judge results on Google Ads or Meta; in competitive categories like legal or home services, clicks alone can run $15–80 and you'll need more. Agency management adds $500–2,000 a month, or 10–20% of spend. Commit to at least three months before you evaluate.

A freelance designer charges $400–2,500. An agency brand package with strategy and guidelines runs $5,000–25,000. Always get source files in AI, EPS, SVG and PNG plus a short usage guide, and put full copyright assignment in writing — otherwise the designer keeps the rights.

Logo variations and clear space, color palette in CMYK, RGB and HEX, typography for headings and body, photography style, iconography, and templates for documents, decks and social posts. A working set is usually 15–40 pages.

A realistic 2026 baseline is three to five Instagram posts plus stories a week, three or four LinkedIn posts, and four to seven short videos on TikTok or Reels. Consistency beats volume — pick a cadence you can hold for six months.

SEO builds organic visibility through content and technical work; it takes four to nine months to compound but keeps returning traffic without per-click cost. Paid search buys placement immediately and stops the moment you pause the budget. Most small businesses run both, weighted by margin and urgency.

Set up conversion tracking in GA4 with real events such as purchases, form fills and calls, and tag every campaign with UTM parameters. Then track cost per acquisition and ROI as revenue minus cost divided by cost. For long sales cycles, measure qualified leads and close rate rather than last-click revenue.

Strong copy commonly converts 30–50% better than mediocre copy on the same traffic. Freelance rates run $75–250 an hour, and a landing page or email sequence is typically quoted flat at $500–3,000. Pay for the research call — copy written without talking to your customers reads like everyone else's.

A simple social video shot on a phone with light editing runs $500–2,500. A professionally scripted brand film costs $5,000–30,000. Broadcast work with licensed music and talent usage rights starts around $25,000, and SAG-AFTRA talent adds session fees and residuals.

Micro-influencers with 5,000–50,000 followers charge roughly $150–1,000 per post; creators above 100,000 charge $2,500–15,000. Agree usage rights, exclusivity and disclosure up front — FTC endorsement guides require a clear, hard-to-miss disclosure, and the brand can be held responsible when a creator buries it.

A full rebrand suits a seven to ten year cycle or a real shift in audience, product or positioning. Lighter refreshes to the logo lockup, palette or typography every three to five years keep you current without losing recognition.