Web agency — build a new website or online store
A new website is rarely the goal in itself — it's a tool for selling more, looking more professional or being found by the right people. The agency you pick decides whether the site actually does that, or just looks better than the old one without moving any numbers.
A good web agency starts by asking what you want to achieve rather than walking you through their design process. They're clear about what's included, what's extra, and who owns the code and design when the project ends. They'll talk just as readily about what happens after launch, because a site nobody maintains ages quickly.
On Marketit you'll find agencies that work this way. Tell us in the chat what the site needs to do and roughly your level of ambition, and we'll match you with a few — then compare approach and price before you decide.
Price level
Simple business site SEK 25,000–50,000. Site with CMS SEK 50,000–120,000. E-commerce SEK 80,000–400,000, custom platform SEK 250,000–800,000. Ongoing maintenance SEK 2,500–8,000/month.
When should you hire a web agency?
When your current site is three or more years old and isn't converting, when you're launching a new company or brand, when you're adding e-commerce, or when the site needs to talk to your CRM or business systems.
Common mistakes to avoid
- Paying 100% upfront — established agencies bill against milestones, typically 30/40/30
- Not securing ownership of the source code, which leaves the whole site locked at the agency
- Skipping a maintenance plan after launch
- Hiring an agency with no SEO practice — a site without the fundamentals loses search traffic from day one
- Underfunding content: copy and photography usually deserve 20–30% of the budget
Checklist before you hire
- Ask for case studies from comparable industries
- Put ownership of the source code and design in the contract
- Require SEO fundamentals, mobile optimization and accessibility (WCAG 2.1 AA / ADA)
- Get the quote split across design, development, content and ongoing maintenance
- Check privacy practices under CCPA and state privacy laws, and where data is hosted
- Ask for a delivery plan and a payment schedule tied to milestones
Frequently asked questions
Agency or freelancer?
A freelancer is cheaper and flexible but is a single point of failure and may lack specialists. An agency gives you a designer, developer and project manager — more expensive, but better suited to larger projects and to continuity if someone leaves.
How long does it take to build a website?
A straightforward business site runs 4–8 weeks, a larger CMS build 10–16 weeks, e-commerce 12–20 weeks, and a custom platform 4–12 months. Add 2–4 weeks for content production if copy and images aren't ready.
Who owns the code afterward?
It varies, so it belongs in the contract. Standard practice: you own your brand assets and all bespoke content, the agency keeps rights to generic components and frameworks it built itself. Get it in writing — a verbal understanding is worthless if the agency closes.
Do I need SEO from the start?
Yes. Technical fundamentals — fast loading, clean structure, metadata, sitemap — are far cheaper built in than retrofitted. Ask the agency to include its SEO checklist in the quote and to deliver a report 4–6 weeks after launch.
Companies in web agency
No registered web agency yet — we search the whole web for you
Marketit is still ramping up. Start a job request and our AI will find suitable web agency in your area right away.
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