Marketing agency — find the right partner for growth
A good agency asks about your business goals before your campaign goals. Expect $100–$200/hr, or retainers from $1,500 a month for a small local business up to $5,000–10,000 for active multi-channel work.
Ask for reporting tied to revenue rather than impressions, and never sign more than a 90-day initial term. Agencies confident in their results don't need to lock you in. Check for a Google Partner or Meta Business Partner badge — both are verifiable and require real spend and certification.
On Marketit you'll find marketing agencies that are manually vetted. Describe what your company does and what you want to achieve, and you'll get proposals to compare approach and references.
Price level
Hourly SEK 850–1,500 excl. VAT. Retainers SEK 12,000–80,000/month. One-off assignments (campaign, strategy) SEK 25,000–150,000.
When should you hire a marketing agency?
Once you have an established offer and a site that converts reasonably, but need more of the right customers. Or when your current agency reports on activity instead of outcomes. Not before you know who your customer is.
Common mistakes to avoid
- Signing a twelve-month contract with an agency you've never worked with. Give them a quarter to prove it.
- Letting the agency create ad and analytics accounts under its own name. Leave, and the history goes with them.
- Measuring reach and impressions. Those are activity, not results — demand conversions or revenue.
- Paying thousands for a strategy deck nobody can act on.
- Assuming an SEO specialist is equally strong on paid social. Channel skill is rarely evenly spread.
Checklist before you hire
- Ask for results references from a similar industry and company size — not a wall of logos
- Confirm you own the ad accounts: Google Ads, Meta Business Manager, GA4, everything
- Agree reporting that ties to leads and revenue, not clicks
- Avoid an initial term longer than 90 days
- Settle what happens to copy, creative and campaigns if you part ways
- Ask the hourly rate for work outside the retainer, and set a monthly cap
Frequently asked questions
What should a marketing agency cost?
For a credible agency with specialists: $100–$200/hr, or retainers from roughly $1,500 a month. Below about $60 an hour you're usually buying a freelancer — often excellent — or an agency handing the work to junior staff. Ask who will actually run the account.
Who should own the ad accounts?
You, always. Google Ads, Meta Business Manager, GA4 and every other ad or analytics property belongs in your company's name, with the agency added as an administrator. Otherwise you lose history, conversion tracking and bidding data the day the relationship ends. An agency that resists this isn't one to hire.
How long a contract term is reasonable?
Ninety days to start. After six to twelve successful months, a longer term in exchange for a better rate can make sense. An agency demanding a year from day one usually struggles to keep clients on merit.
Agency or freelancer?
An agency brings several specialists — strategy, copy, design, paid media — who cover for each other. A freelancer is one person, often deeply expert in one channel, cheaper and quicker to reach but exposed to illness and vacations. For a small business, a strong freelancer frequently outperforms a mid-tier agency.
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