Summary
- Freelance logos cost $600–3,000 (US) or £400–2,200 (UK).
- Full identity with guidelines runs $3,000–15,000 or £2,200–11,000.
- Always get vector files, variants and written copyright transfer.
- Brief on where the logo will be used, not just what you like.
- Two or three developed concepts beats ten shallow ones.
Quick answer
A logo from a competent freelance designer costs $600–3,000 in the US and £400–2,200 in the UK. A full brand identity with guidelines runs $3,000–15,000 or £2,200–11,000.
Typical 2026 prices
| Scope | US | UK |
|---|---|---|
| Template or marketplace logo | $50–300 | £40–220 |
| Freelance logo, 2–3 concepts | $600–3,000 | £400–2,200 |
| Logo plus basic brand kit | $1,500–5,000 | £1,100–3,800 |
| Full identity with guidelines | $3,000–15,000 | £2,200–11,000 |
| Agency rebrand | $15,000–80,000+ | £11,000–60,000+ |
| Hourly design rate | $70–180 | £45–130 |
| Business card / stationery set | $250–900 | £180–650 |
| Social media template set | $300–1,200 | £220–900 |
What you should receive
If a quote does not include vector files and copyright transfer, it is not finished work.
How to brief a designer
Warning signs
Unlimited revisions for a fixed low fee (someone loses, and it is quality), stock icons presented as original work, no discovery questions before design starts, and refusal to transfer copyright.
Cheap versus considered
A template logo is fine for testing a business idea. Once you invest in a van wrap, signage and print, redoing everything costs far more than the original design would have. Buy the level that matches how permanent the business is.
Summary
Budget £400–2,200 or $600–3,000 for a proper freelance logo, and insist on vector files, variants and copyright transfer. The brief — especially where the logo will be used — matters more to the outcome than the price.