Frequently asked questions about marknadsföring & design

Plan on at least £750 a month in media spend before Google Ads or Meta can tell you anything useful; in competitive sectors such as legal or home improvement, clicks alone run £8–40. Agency management adds £400–1,500 a month or 10–20% of spend. Give it three months before you judge it.

A freelance designer charges £300–1,800. An agency identity package with strategy and brand guidelines runs £4,000–18,000. Get the source files in AI, EPS, SVG and PNG, and have the contract assign copyright to you — under UK law the designer owns it by default unless they're your employee.

Yes. The CAP Code requires ads to be obviously identifiable, so an influencer post you paid for or gifted needs a clear 'Ad' label up front, not buried in hashtags. The ASA rules on complaints and the CMA can take enforcement action against the brand as well as the creator. Put labelling requirements in the contract.

Good copy routinely converts 30–50% better than mediocre copy on identical traffic. Freelance rates run £50–150 an hour, and a landing page or email sequence is normally quoted flat at £400–2,000. Pay for the customer research call — copy written without it reads like every competitor's.

A simple social video shot on a phone with light editing runs £400–2,000. A scripted brand film costs £4,000–25,000. Broadcast work with licensed music and talent starts around £20,000, and Equity rates plus usage buyouts are negotiated by media and territory, so agree the term before the shoot.

PECR governs marketing email. Consumers must have opted in, apart from the soft opt-in for your own similar products to existing customers, every message needs a working unsubscribe and your registered company details, and business addresses have narrower but not unlimited freedom. Keep dated proof of consent — the ICO asks for it first.